Digital Marketing

Digital marketing is the promotion of products and services through digital channels and electronic technologies. It can also be called online marketing. 

Digital marketing channels include: 

  • The internet
  • Mobile devices
  • Social media platforms
  • Webinars
  • Search engines
  • Online customer communities
  • Email
  • Text and multimedia messages
  • Mobile apps
  • TV or radio

Digital marketing became popular in the 1990s with the widespread adoption of the internet. 

Digital marketing strategies include: 

  • Paid strategies: Like PPC, which can garner immediate results
  • Organic strategies: Like SEO, which come with long-term gains

According to Adobe, pursuing both types of strategies can lead to digital marketing success. 

The 7 Cs of digital marketing are: 

Customer, Content, Context, Community, Convenience, Cohesion, Conversion. 

Influencer marketing is becoming an important concept in digital targeting. Influencers allow brands to take advantage of social media and the large audiences available on many of these platforms. 


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