Digital marketing is the promotion of products and services through digital channels and electronic technologies. It can also be called online marketing.
Digital marketing channels include:
- The internet
- Mobile devices
- Social media platforms
- Webinars
- Search engines
- Online customer communities
- Text and multimedia messages
- Mobile apps
- TV or radio
Digital marketing became popular in the 1990s with the widespread adoption of the internet.
Digital marketing strategies include:
- Paid strategies: Like PPC, which can garner immediate results
- Organic strategies: Like SEO, which come with long-term gains
According to Adobe, pursuing both types of strategies can lead to digital marketing success.
The 7 Cs of digital marketing are:
Customer, Content, Context, Community, Convenience, Cohesion, Conversion.
Influencer marketing is becoming an important concept in digital targeting. Influencers allow brands to take advantage of social media and the large audiences available on many of these platforms.
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