Digital Marketing

Digital marketing is the promotion of products and services through digital channels and electronic technologies. It can also be called online marketing. 

Digital marketing channels include: 

  • The internet
  • Mobile devices
  • Social media platforms
  • Webinars
  • Search engines
  • Online customer communities
  • Email
  • Text and multimedia messages
  • Mobile apps
  • TV or radio

Digital marketing became popular in the 1990s with the widespread adoption of the internet. 

Digital marketing strategies include: 

  • Paid strategies: Like PPC, which can garner immediate results
  • Organic strategies: Like SEO, which come with long-term gains

According to Adobe, pursuing both types of strategies can lead to digital marketing success. 

The 7 Cs of digital marketing are: 

Customer, Content, Context, Community, Convenience, Cohesion, Conversion. 

Influencer marketing is becoming an important concept in digital targeting. Influencers allow brands to take advantage of social media and the large audiences available on many of these platforms. 


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An entrepreneur is someone who starts or owns a business. Entrepreneurs take risks to find success. They often become disruptors in established industries. 

Entrepreneurs create firms to realize their ideas. These firms aggregate capital and labor to produce goods or services for profit. 

The process of setting up a business is known as “entrepreneurship”. 

Entrepreneurs can be found in many industries, including: Farming, Retail, Manufacturing, The service sector, Computer software. 

Some degrees that may be helpful for entrepreneurs include: 

Business administration, Finance, Marketing, Computer science, Communications, Psychology, Engineering.